Privacy Policy

Effective Date: 01/01/2026

At Absolute Floors, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information, including how we handle SMS communications in compliance with applicable laws and carrier requirements.

Information We Collect

We may collect the following personal information:

• Name, phone number, and email address

• Service address or project location

• Details about your requested services

• Communication history (calls, SMS messages, emails)

• Technical data such as IP address, browser type, and device

• Website activity and tracking data (including UTM parameters)

How We Use Your Information

We use your information to:

• Schedule and manage appointments

• Provide estimates and services

• Send appointment confirmations and reminders

• Respond to inquiries and customer requests

• Improve our services and customer experience

• Track marketing performance and lead sources

SMS Communication & Consent

By submitting your phone number through our website or forms, you expressly consent to receive text messages from Absolute Floors, which may include:

• Appointment confirmations and reminders

• Service-related updates

• Follow-up messages regarding your request

Message frequency may vary. Message and data rates may apply.

You can opt out of SMS communications at any time by replying STOP. For assistance, reply HELP or contact us at 978-450-8544.

No Sharing of Mobile Information

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

All categories above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Call Tracking & Routing

We may use dynamic phone numbers to track how you found our business (such as Google or Facebook). These numbers route directly to our business and do not affect your service.

Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Analyze website traffic and visitor behavior

• Track marketing campaigns

• Improve website functionality and user experience

Data Sharing

We do not sell your personal information.

We may share your data with trusted service providers solely to operate our business, such as:

• CRM and communication platforms

• Scheduling and automation tools

• Analytics and tracking services

These providers are required to keep your information secure and confidential.